PLAN YOUR NEXT STRATEGIC MOVE...take a radical look at what's around you
Let's assume you're planning a radical change - or maybe just a development - in corporate, brand, customer, or communications strategy. Landscape mapping - surveying the discourse of your sector or market environment - helps you both think about opportunities and reframe your options. The 'discourse' is the public environment of ideas, language and assumptions 'out there', within which your brand and your communications operate.
We ask questions like: How are other people talking about the things that matter to you? What's the subtext of the big conversation that's going on in your sector, or the wider world? What's fading and what's emerging? Where are the opportunities and traps? How do your brand and your comms look in this context right now? How do you stack up against your competitors?
We can use discourse and language analysis to take a fresh look at the cultural and competitive environment in which you operate and help you learn from that to plan your next strategic move.
You can engage us to do a landscape map without looking at your own internal culture first - though it's far more powerful if you do.