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Gill Ereaut MA FMRS FRSA
Founding Partner & CEO

Gill founded Linguistic Landscapes in 2002, pioneering the commercial application of language sciences, linguistics and discourse analysis to real organisational issues.
She has degrees in Psychology and something called Contemporary Cultural Processes but, just as importantly, 30 years' experience in business research and consulting.
She remains insatiably curious about organisations and language and the effects they have on each other.
She writes and speaks regularly on these topics, including guest lecturing at Cass Business School, London and the London School of Economics.
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Kirstie Skates

Kirstie has over 20 years' experience as a consultant, trainer and coach, developing cultural change programmes for organisations and teams. She is particularly interested in the dynamics of interpersonal relationships at work and how they affect individual and group motivation in relation to behaviour change. Kirstie has an MA in Experimental Psychology from Somerville College, and is an executive coach with a credential from the International Coach Federation. She has been working with Linguistic Landscapes for two years.

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Sara Smart
Business Support Manager

An experienced and professional administrator, Sara takes care of all the behind the scenes activities that keep the business running smoothly and efficiently.
Starting her career with the British Airports Authority she has also worked in the world of dance, interior architecture and design and private medicine.
As well as having a good command of the French language, Sara is a qualified proofreader with an eagle eye for detail.
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Veronika Koller (PhD) is a senior associate analyst at Linguistic Landscapes and senior lecturer at the Department of Linguistics and English Language at Lancaster University. Her research interests include language and gender, health communication and corporate discourse. Within these areas, she particularly focuses on metaphor. Veronika has been working with us for more than four years.
Nat Segnit is a senior associate analyst at Linguistic Landscapes as well as a novelist, scriptwriter and journalist. He has worked with us for more than nine years. Over that time he has been the analytic powerhouse for many commercial, charitable and public-sector projects, including large-scale analyses of the language used in media accounts of climate change.
Rebecca Whiting (PhD) has been a senior associate analyst with Linguistic Landscapes for seven years. She is a lecturer in the Department of Organisational Psychology at Birkbeck, University of London. Her research interests include taken-for-granted aspects of the contemporary workplace, including the discursive construction of work identities (e.g. the older worker), concepts (e.g. work-life balance; age; and gender), and the ways in which work is organized. She is also interested in qualitative research methodologies and the particular challenges of using Web 2.0 data and visual analysis.

Mel Johnston is the newest addition to the Linguistic Landscapes team, joining us at the beginning of 2019. She has a background in both client and agency roles in brand and marketing management, research, insight and planning and more than 20 years' experience as a qualitative researcher. Mel is also an accomplished and high energy workshop facilitator. Having worked on a diverse range of major global brands Mel’s experience includes projects in North America, Brazil, Argentina, South Africa, Malaysia, China, Philippines, Indonesia, Russia and multiple markets across Western, Central and Eastern Europe.




Emmet O'Briain has been an associate analyst at Linguistic Landscapes for more than three years. He is founder of QUIDDITY, a consultancy dedicated to the analysis of cultural and linguistic data, with a particular focus on the use of non-research data. Before founding QUIDDITY, Emmet was a social researcher with Ipsos MORI where he worked on projects for several large public sector organisations. Emmet's talents encompass discourse analysis, ethnography/netnography, ethnomethodology, narrative analysis and semiotics. QUIDDITY's website can be found at

Clare Anderson (PhD) has 15 years' experience as a blue-chip marketer and design and brand consultant.  Whilst living in Amsterdam, Clare qualified as a teacher of business English, before completing a Masters degree in Applied Linguistics followed by a PhD at the University of Birmingham. She continues to apply her research interests - language, gender and ageing - across a wide variety of projects both within academia and in the wider world of business and is an associate tutor at the University of Birmingham as well as a regular speaker at conferences and seminars.






Christine Brown is a qualified occupational psychologist and PhD researcher. She has over twenty years' experience leading employee and change communications programmes, gained in the broadcasting and government sectors. Her research interests focus on how media-based discourses influence our workplace identities and the role of technology-related discourses in our everyday lives. She is an independent communications consultant and associate tutor/sessional lecturer at Birkbeck, University of London.     Louise Cretton has worked with Linguistic Landscapes for over three years, conducting executive interviews and contributing to strategic analysis. Louise has worked at board level in advertising, market research and academia, and is now non-executive director for Pittards plc and Croydon Health Services.
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